Case study: Mattoni
The aim of the campaign was to present Mattoni in a designer bottle through the concept of fine dining for Christmas and New Year's Eve dinners.
The collaboration took place with 14 influencers across different age groups and the focus of their profiles to ensure the widest possible coverage of the target group. We selected influencers with an overlap on the Instagram and TikTok platforms and took care to minimize the overlap of their followers, thereby maximizing the reach of the campaign.
( IMPRESSIONS ACHIEVED )
Results:
· REACH ACHIEVED
3 722 579
· OVERALL INTERACTIONS
159 305
· CPE (COST PER ENGAGEMENT)
7,09 CZK
· CPM (COST PER MILE)
237,07 CZK
Case study: Dermacol
Introducing the new Magic Lipstick CBD product among the younger generation (18-24 years) and strengthening the brand's image as a modern leader in beauty.
We engaged 17 Czech beauty and lifestyle influencers aimed at the target group of 18-24 years old, who promoted the product in an authentic and natural way via Instagram and TikTok.
( IMPRESSIONS ACHIEVED )
Results:
· REACH ACHIEVED
537 581
· OVERALL INTERACTIONS
32 092
· CPE (COST PER ENGAGEMENT)
6,00 CZK
· CPM (COST PER MILE)
248,00 CZK
Case Study: Somat
The aim of the campaign was to raise awareness of the Somat brand and its partnership with the prestigious gastronomic event Apetit Piknik, whereby the brand should become part of a positive experiential association associated with quality food and a pleasant atmosphere.
We involved 16 influencers focused on gastronomy and lifestyle in the campaign, who not only visited Apetit Piknik, but also reached a wide audience through authentic content on Instagram. The shared posts naturally connected the Somat brand to everyday culinary experiences, reinforcing its perception as an indispensable helper in households.
( IMPRESSIONS ACHIEVED )
Results:
· REACH ACHIEVED
1 036 407
· OVERALL INTERACTIONS
38 554
· CPE (COST PER ENGAGEMENT)
24,00 CZK
· CPM (COST PER MILE)
553,00 CZK
Case study: Mattoni
The aim of the campaign was to present Mattoni in a designer bottle through the concept of fine dining for Christmas and New Year's Eve dinners.
The collaboration took place with 14 influencers across different age groups and the focus of their profiles to ensure the widest possible coverage of the target group. We selected influencers with an overlap on the Instagram and TikTok platforms and took care to minimize the overlap of their followers, thereby maximizing the reach of the campaign.
( IMPRESSIONS ACHIEVED )
Results:
· REACH ACHIEVED
3 722 579
· OVERALL INTERACTIONS
159 305
· CPE (COST PER ENGAGEMENT)
7,09 CZK
· CPM (COST PER MILE)
237,07 CZK
Case study: Dermacol
Introducing the new Magic Lipstick CBD product among the younger generation (18-24 years) and strengthening the brand's image as a modern leader in beauty.
We engaged 17 Czech beauty and lifestyle influencers aimed at the target group of 18-24 years old, who promoted the product in an authentic and natural way via Instagram and TikTok.
( IMPRESSIONS ACHIEVED )
Results:
· REACH ACHIEVED
537 581
· OVERALL INTERACTIONS
32 092
· CPE (COST PER ENGAGEMENT)
6,00 CZK
· CPM (COST PER MILE)
248,00 CZK
Case Study: Somat
The aim of the campaign was to raise awareness of the Somat brand and its partnership with the prestigious gastronomic event Apetit Piknik, whereby the brand should become part of a positive experiential association associated with quality food and a pleasant atmosphere.
We involved 16 influencers focused on gastronomy and lifestyle in the campaign, who not only visited Apetit Piknik, but also reached a wide audience through authentic content on Instagram. The shared posts naturally connected the Somat brand to everyday culinary experiences, reinforcing its perception as an indispensable helper in households.
( IMPRESSIONS ACHIEVED )
Results:
· REACH ACHIEVED
1 036 407
· OVERALL INTERACTIONS
38 554
· CPE (COST PER ENGAGEMENT)
24,00 CZK
· CPM (COST PER MILE)
553,00 CZK
